So far, no economist has discussed this action of 
products in creating their own  environments. It has 
always seemed natural to assume that products of 
any kind will insert themselves into the existing 
environments of any time or place. The spin-off 
from new products is always an invisible new suit of 
clothes for the entire society. 

Marshall McLuhan and Barrington Nevitt, Take  
Today: The Executive as Dropout , (New York, 
1972), p.59.